I was left speechless by the glossy, and presumably costly, single-page brochure that real estate developer Steven E. Goldin recently mailed to me at my home in Princeton Junction. As most are aware, Mr. Goldin is the private developer seeking the town’s business for redevelopment of property near the train station.
Despite its professional look, I found the shrill, exclamation-laden brochure, which asks me to “tell Ciccone, Morgan and Geevers to stop playing games,” an amateurish exercise in petulance and duplicity.
The first question anyone receiving such a solicitation would ask themselves is “What, exactly, is this InterCap Holdings?” The answer is very simple: InterCap Holdings is Mr. Goldin.
Anyone with an Internet connection and 15 minutes to spare can quickly determine that InterCap Holdings LLC and Mr. Goldin are one and the same. The state of New Jersey lists Mr. Goldin as the sole owner (LLC “member”) of InterCap in its business entity file, as reported by InterCap less than two months ago, on June 13. The corporation’s listed address is given as “undeliverable” and located in Merchantville, just outside Camden, not anywhere near where InterCap supposedly does business. A quick search of LinkedIn shows Mr. Goldin listing InterCap as the second of his two jobs, and two people claiming a past association with InterCap, but that is all. InterCap appears to be nothing more than the one-man operation of Mr. Goldin, with its entire interest and control being that of Mr. Goldin.
It is highly ironic that Mr. Goldin’s brochure posts the photographs and E-mails, and most outrageously, the home phone numbers of the three council members, while the individual who sent it remains anonymous behind the plural-sounding name “InterCap Holdings.” This tactic should be seen as one of opacity and a bully’s weakness — hardly qualities you want in the redeveloper of your downtown. A further irony is that Mr. Goldin claims to be worried about our money while at the same time he spends freely on a mass mailing of an elaborately produced glossy brochure.
Most insulting of all is that Mr. Goldin would expect any of the intelligent citizens of West Windsor to be fooled by this ruse. To those citizens who might have been so fooled, I would suggest, “Pay no attention to that man behind the curtain.” To the three council members his brochure attacks I would say, “Keep up the good work!” And to Steven E. Goldin I would ask, “Sir, could you please take me off your mailing list?”
John Hinsdale
Quaker Road, Princeton Junction
