Co-owner Michael Gray in the doorway of Sourland Cycles in Hopewell.
Hopewell’s Sourland Cycles is set to host a grand opening on April 11 at their 53 East Broad Street location.
The grand opening is set to feature demo bike rides across the store’s range of brands and styles, hourly mountain/trail rides through St. Michael’s Preserve, prizes, how-to classes, special one-day discounts, raffles and food from area restaurants including the Brick Farm Market.
Approved and built in less than a year, the 4,000+ square foot store started out as an 1860’s house that for years was home to a local accountant. The renovation, by Cornerstone Construction and architect Paul Buda, restored the historic look of the street front while adding a 3,000 sq. ft, two-storey atrium-style addition on the back.
The open-plan store features balconies, a bike fit area, changing rooms, bar-seating at the service counter, related art-work from area artists, and plenty of space to show off the merchandise. Sourland Cycles carries road, mountain, trail, family and kids bikes from Giant, Liv, the women’s line of bikes, Specialized, BMC and Linus. They also carry the fastest –growing electric-assist bike in the country, Pedego. In addition to the Giant, Liv and BMC line of bikes they opened with, the store recently picked up the Specialized brand of bikes and accessories.
The owners, Russ White and Michael Gray, had their “soft-opening” in time for the holiday shopping season, they saved their big announcement for the spring riding season.
The new bike store on Broad Street will soon be joined by three new ventures on the street at the former Sunoco service station. Step in Stone, a tile and flooring store recently relocated to the new building, flanked by home decorator Amy Karyn and architect firm Think Form, all of whom have relocated from other spots in the area. The former sports car restoration specialist next door to Sourland Cycles has become Hopwell Motors, with new ownership and specializing in restored and refurbished German automobiles.
For more information visit sourlandcycles.com.
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