The Princeton Merchants Association is set to launch its first uniform loyalty program for local businesses in the area.
PMA has partnered with a digital consumer loyalty program called Repunch to launch the initiative.
Repunch provides retailers innovative solutions for loyalty, marketing, data analytics and communication. For consumers, Repunch makes earning rewards easy while also providing ways to interact with their favorite merchants around town.
Retailers can create an account through repunch.com, where they gain access to their dashboard. Using the website, retailers can create rewards, send messages and time sensitive offers, track employee and customer activity and learn how often their customers are sharing about them on social media.
Retailers can also access their dashboard using the Retail App available for iPhone and android devices.
For customers, Repunch works like a traditional punchcard, which are used to earn a special deal. To gain “punches,” customers tell the store’s employee their unique five-digit Punch Code. The employee enters it into the dashboard and the customer will be notified of their punches on their Retail App.
Princeton resident Matt Tervooren, and his brother Andrew, developed Repunch and are excited to launch the program in their hometown.
“Having grown up in this area and having gone to school here, we are thrilled to have our initial launch in Princeton. We are offering a customizable loyalty platform that truly improves the ways in which businesses reward and interact with their customers,” Andrew said.
The brothers plans to further integrate Princeton University’s student body with off-campus merchants. They are working with student ambassadors who will help promote Repunch and their participating retailers to the student and faculty communities.
More information is online at repunch.com.
