Hamilton Jewelers has launched a digital campaign to allow guests to vote for their mom as “the best” with a video contest.
The campaign, “my mom is the best” is set to launch on April 18, three weeks prior to Mother’s Day weekend.
The contest will encourage families and/or children to record a short testimonial about why they believe their mom is the greatest. All videos will be posted to Hamilton’s Facebook page and voted upon by thousands of fans and friends.
Guests can upload their video to YouTube, Vine or Instagram using #HamiltonMyMomIsTheBest and then submit their entry via Hamilton’s Facebook page.
There will be a Grand prize winner, a first place winner and a runner-up. Each will win parts of a jewelry prize package valued at over $2,500. Prizes include designer jewelry and fragrance.
Hamilton will be setting up a video camera in their Princeton store during a special event on May 10 to help guests record their video. Everyone will receive their personal video on a flash drive to take home, too.
More information can be found at hamiltonjewelers.com/mymomisthebest.
