South Moon Under will expand its presence this spring with a new brick and mortar location opening in Princeton, New Jersey, marking the sixth retail location opened in the state of New Jersey in the last three years. Still privately owned, South Moon Under will now have 24 Mid-Atlantic locations, spanning from Connecticut to Virginia.
Always mindful of the impact growth makes on the environment, each space is outfitted with the latest technology including LED lighting, recycled water bottle carpeting, recycled wood fixtures, and polished cement floors. Each location hosts a unique store front design, made from local recycled steel and barn wood.
South Moon Under will open in Princeton, NJ at Marketfair Mall on Thursday, April 16 at 10 a.m., and the Princeton. South Moon Under will celebrate its first day in business at its new location by giving away a mystery gift card to the first 50 guests, valued anywhere from $5-$100.
According to South Moon Under’s Vice President of Sales, Gage Lester, “Our customers enjoy shopping in a high service environment where they can enjoy something new each and every day! We look forward to providing exceptional service and a one of a kind shopping experience to the…Princeton communit[y].”
Marketfair Mall is located at 3535 US Highway 1 in Princeton and includes Anthropologie, Athleta, Eastern Mountain Sports, Gap, West Elm, Williams Sonoma and a dozen other retailers.
What began as a small surf shack in the summer of 1968, South Moon Under has since evolved into an upscale clothing retailer. Still privately owned, the store offers a well edited selection of men’s and women’s apparel, swimwear and accessories. Whether online or in any of the 24 east coast locations, customers experience the fun, comfortable, and high service environment instilled in the founding store over 40 years ago. By providing ever-evolving, carefully handpicked collections, South Moon Under is able to provide customers the opportunity to experience the excitement of confidently expressing their individual style. “Inspiring self-expression since 1968.” South Moon Under is a multi-brand boutique: Free People, Citizens of Humanity, Dolce Vita, UGG, FRYE, House of Harlow, RVCA, Swell, JBrand, Eight Sixty, BB Dakota, Nixon, Anna Beck, Scotch and Soda, and Project Social Tee, among many others. Follow us on Facebook, Instagram, Pinterest, and Twitter @southmoonunder.
More information is online at southmoonunder.com
