Trenton YMCA launches rebrand as Capital Area YMCA

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One of Trenton’s oldest non-profit organizations is getting a new name. The Trenton YMCA announced last month that it will be renamed the Capital Area YMCA. The change took effect Sept. 12.

Established in 1856, the Capital Area YMCA has a long history of promoting youth development, healthy living and social responsibility in the city of Trenton, but it has also served residents of neighboring communities like Ewing and Lawrence, as well. Last year’s addition of Camp YMCA at Rider University to the organization’s list of services further reinforced the need for a more accurate brand.

“The doors of the YMCA have been open to the entire community regardless of their address since our inception,” said CEO Sam Frisby. “The name ‘Capital Area YMCA’ better reflects the true diversity of our membership and scope of our service area.”

The name change coincides with other exciting developments at the YMCA. In addition to changes in signage and print publications, the organization also will have a new web address, capitalymca.org.

“I am very proud of where our organization has been in the last 160 years and where we are headed in the future,” Frisby said. “I welcome our neighbors in Ewing, Lawrence and Trenton as the Capital Area, to find out more about how we are building a strong community here at the YMCA.”

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