After a two-month, name-the-team contest with more than 2,000 entries, the Trenton professional ECHL ice hockey team will be named the Trenton Ironhawks.
The team begins ECHL play during the 2026-27 season at Cure Insurance Arena in Trenton. Team President Bob Ohrablo announced the new name, logo and official team colors at CURE Insurance Arena this morning alongside Mercer County Executive Dan Benson, Trenton Mayor Reed Gusciora and many Trenton-area hockey fans who have already secured season ticket memberships.
Jim Miller of Lawrence and Joel Perez, of Bordentown both submitted the winning team name and will each receive two season ticket memberships for the Ironhawks’ inaugural season.
The hawk symbolizes strength and spirit, while the iron industry and its workers remain vital to Trenton’s economy through their grit and determination, Ohrablo said.
“We appreciate the fans who participated in our name-the-team contest and the hundreds of fans who have already become season members,” Ohrablo said. “We look forward to delivering exciting hockey and family entertainment starting in October and for years to come.”
The Ironhawks’ primary colors are blue, grey, and red. Grey “sheets of iron” create the Hawk’s body, and the hawk’s red eyes are meant to represent “the fire within him.”
The name and logo were conceptualized by the Trenton Ironhawks’ marketing department, along with Adapting Social, a full-service digital marketing agency based in Point Pleasant Beach.
According to the club, more than 700 hockey fans have already secured season memberships. Season memberships, game plans, and group offers, are available at trentonironhawks.com. Individual game tickets will go on sale soon.
Revealing ECHL's newest franchise, the Trenton Ironhawks name and logo at CURE Insurance Arena in Trenton are (from left) Joe Eng, majority partner Trenton Ironhawks; Joel Perez, co-winner of the Name-the-Team Contest; Trenton Mayor Reed Gusciora; Mercer County Executive Dan Benson; Ironhawks President Bob Ohrablo; Ryan Crelin, ECHL commissioner; Jim Miller, co-winner of the Name-the-Team Contest; and Fran Rodowicz, Oak View Group's general manager, CURE Insurance Arena.,
co-winner of the Name-the-Team Contest; Trenton Mayor Reed Gusciora; Mercer County Executive Dan Benson; Ironhawks President Bob Ohrablo; Ryan Crelin
