Adriana Groza has been busy. Known for her abstract paintings created by manipulating fluid acrylics directly on a canvas, without using a paint brush, she has been active with the Princeton Shopping Center-based artists’ cooperative Princeton Makes since 2021.
Last November, the Transylvania-born artist who came to the United States more than two decades ago further cemented her presence in the Princeton art scene when she opened the Adriana Groza Art Gallery and Studio at 38 Spring Street, the former longtime home of Kopp’s Cycles.
At the beginning of this year, Groza further expanded her presence by introducing her Corporate Art Program, aimed at helping regional organizations thoughtfully integrate original contemporary art into their workplaces.
The program brings curated artwork into offices, lobbies, and shared spaces with an emphasis on creating environments that feel welcoming, engaging, and reflective of an organization’s values.
Services offered through the program include artwork acquisition, short- and long-term leasing, white-glove delivery and installation, and a 30-day risk-free trial period that allows organizations to experience artwork in their space before making longer-term decisions.
Art can have powerful psychological effects. Groza knows that, and companies know that. But art can also be expensive, making businesses hesitant to commit to purchasing original works for their space. These two truths helped inspire Groza to start her corporate art program.
“The corporate art program grew out of years of observing how people respond to art long before they consciously think about it,” she says in an interview with U.S. 1. “In working with businesses, institutions, and collectors, I repeatedly saw that once artwork was installed, the energy of a space shifted: conversations slowed, people lingered longer, and environments felt more intentional.
“At the same time,” she adds, “many organizations wanted original art but hesitated because decisions felt risky or overly permanent. The program was created to remove that friction by offering a thoughtful, low-pressure way to experience art in a real workplace before making long-term commitments.”
And unlike other major business decisions, artwork, once acquired, is low-maintenance: no supervision, meetings, or additional planning required. “Art works quietly but powerfully,” Groza explains. “It is ambient, present every day, and experienced by everyone who enters the space. Businesses often notice improved mood, stronger first impressions, and environments that feel more welcoming and considered.”
She notes that “professional offices, healthcare practices, real estate and property management firms, hospitality spaces, and corporate environments with client-facing areas tend to benefit most, particularly when they want to elevate experience without lengthy, disruptive renovations.”
Groza works one-on-one with clients to pick the ideal work for their space, noting that the program primarily features her existing works.
“This allows clients to experience finished pieces in real time and see how they interact with their environment,” she explains, adding that “in some cases, relationships evolve into custom work once trust and clarity are established. Commissions are thoughtful and intentional and often grow out of seeing how art functions in the space first.”
A range of considerations goes into picking the perfect artwork for a given office. “Every recommendation begins with the space itself. I look at scale, natural light, circulation patterns, and how people move through and use the environment,” Groza says.
“From there, we consider the emotional tone the client wants to set, brand values, and the function of the space day to day. The goal isn’t decoration; it’s alignment. The right artwork should feel natural in its setting and support how people work, meet, and interact.”
Among the organizations currently displaying Groza’s work are medical offices such as Wills Laser Vision, Lincoln Property Company, YourTown Tube, and the Department of Health and Taxation buildings in Trenton.
“Many of these placements have led to extended installations, acquisitions, or expanded conversations about additional spaces within the same organization,” Groza notes.
The entrepreneurial artist also has her eyes on expansion. “In addition to the core program, I’m developing initiatives that expand its scope in two ways. One involves artist partnerships that extend beyond my own paintings into areas such as functional art, sculpture, and photography, allowing for cohesive, ready-to-implement solutions across multiple spaces while maintaining a clear curatorial vision,” she says.
“The other is the creation of a local talent pool that brings together professionals across art-adjacent industries who share a commitment to quality, professionalism, and practical execution. This network is designed to support efficient allocation of resources, streamlined collaboration, and opportunities for regional businesses to work together in ways that are timely, reliable, and economically meaningful.”
In an era when many workers are eager and able to work from home and outside of a traditional office setting, Groza has her sights set on connecting with the property owners, managers, architects, interior designers, and corporate leaders who understand the potential value of a physical space — people “who see the built environment as a strategic asset rather than an afterthought,” she says.
More information is available at www.adrianagroza.art/corporate.
Groza's work with fluid acrylics can be seen at her Spring Street gallery in Princeton. ,
Adriana Groza has started a Corporate Art Program to help business incorporate contemporary art into their workspaces.
