Jersey Shore Restaurant Group formally opened its new Harpoon Willy’s location in Robbinsville on Monday.
The new venue, located at 2360 State Highway 33 in Robbinsville Town Center, is the first expansion of the popular Manasquan-based restaurant. The Robbinsville location will feature seating for more than 300 guests, including a 70-seat bar area with TVs and a seasonal outdoor patio that can accommodate nearly 100.
Additionally, the restaurant plans to offer private indoor event space for up to 100 guests year-round.
“Our goal is to bring the same sense of community, exceptional dining and hospitality that Harpoon Willy’s is known for in Manasquan to Robbinsville,” said Greg Manning, chief culinary officer of JSRG.
Manning has curated a menu that blends signature favorites with new additions, such as truffled tater tots, edamame dumplings, and entrees like rustic short ribs and honey bacon shrimp.
The Robbinsville expansion comes as Jersey Shore Restaurant Group continues to grow its restaurant portfolio. In March 2024, the group announced that it had acquired the 6,277-square-foot space in Robbinsville, which previously housed the Asian restaurant Kuo Social.
Once rated as one of the top Chinese restaurants in New Jersey, Kuo Social had been closed for more than the 18 months — an apparent victim of economic circumstances brought on by the Covid-19 pandemic.
JSRG, which also owns and operates Half Moon Point in Point Pleasant, is in the process of opening a series of other restaurants including another Harpoon Willy’s in Waretown; Coastal Canteen locations in Monroe and Manasquan; and The Banqs in Waretown.
John Kitrick, chief executive officer of JSRG told the Asbury Park Press in August that the company’s original expansion plan was built on individual concepts throughout the shore.
“However, the idea to expand the Harpoon Willy’s brand naturally emerged,” he said. “The restaurant has always exuded a sense of home, and we’re looking forward to bringing that feeling and the quality dining experience to Waretown as well as Robbinsville.”
Harpoon Willy’s website lists dinner hours as Monday to Thursday, 4 to 9 p.m.; Friday, 4 to 10 p.m.; Saturday, 3 to 10 p.m. and Sunday, 3 to 9 p.m.
Brunch hours are Saturday and Sunday, 11:30 a.m. to 3 p.m.
Bar hours are Sunday through Thursday, 11:30 a.m. to midnight; and Friday and Saturday, 11:30 a.m. to 1:00 a.m.
Lunch is reported to be coming soon. For more information and to make reservations, go to harpoonwillys.com/robbinsville.
