Experience Princeton has released its 2024 annual report, recapping a year of progress for the two-year-old nonprofit organization.
“This past year, Experience Princeton took root in the Princeton business community,” said Experience Princeton Executive Director Isaac Kremer. “From signature events like Restaurant Week to the launch of the Experience Princeton Digital Gift Card to funding streetscape improvements in the business district, the organization delivered on our mission throughout the year.”
Experience Princeton was founded in 2022 as a Special Improvement District (SID) dedicated to strengthening and promoting the Princeton business community.
The organization reported the following accomplishments for the period ending June 30, 2024:
• Funded $30K in streetscape plantings and improvements on Nassau Street
• Funded the replacement of holiday lights in Hinds Plaza
• Launched the Experience Princeton Digital Gift Card as a revenue generator for Princeton businesses
• Celebrated local gifting with well-received “Gift Local” holiday ad campaign
• Brought the business community together with live and virtual Experience Princeton Meetups
• Welcomed 15 new businesses to Princeton and worked to bring more to Municipality
• Led an even bigger Experience Princeton Restaurant Week
• Launched Princeton’s most-complete Business Directory with 700+ business pages and counting
• Launched and maintained Princeton’s most-complete Events Calendar
• Doubled its social media presence on Instagram and Facebook while promoting Princeton businesses
• Kept up momentum with “Bloom Local” and “Summer Local” seasonal advertising campaigns
• Funded attractive street banners throughout the year for all key business-promoting campaigns
“We’ve got so much more in store for the rest of 2024,” Kremer said. “For example, we’re proud to announce our ‘Fall for Local’ campaign, which will be focused on all the amazing seasonal cultural and business events happening in Princeton. In November, we’ll quickly shift focus to a holiday campaign to help bring customers to Princeton’s retailers, eateries, service providers, and cultural institutions.”
For more information on the Annual Report 2024 or to become an Experience Princeton volunteer, visit www.experienceprinceton.org.
Streetscape plantings along Nassau Street were among the projects undertaken by Experience Princeton this year.,
