From left: Peter Crowley, President of the Princeton Regional Chamber and Richard Freeman, President & CEO of RWJ Hamilton at the “Disney’s Approach to Customer Service” course at the RWJ Fitness & Wellness Center on June 2.
On Tuesday, June 2, Robert Wood Johnson University Hospital Hamilton and the Princeton Regional Chamber of Commerce combined to host “Disney’s Approach to Quality Service” a full-day customer service course presented by the Disney Institute.
On June 2, 2015 Robert Wood Johnson University Hospital (RWJ) Hamilton and the Princeton Regional Chamber of Commerce combined to host “Disney’s Approach to Quality Service,” a full-day customer service course presented by the Disney Institute. Approximately 175 people attended, representing a number of local businesses including Johnson & Johnson, Mercer County Community College, The College of New Jersey, GEICO, TD Bank and more.
Held at the RWJ Fitness and Wellness Center in Hamilton, the course gave an overview of Disney’s approach to customer service and ways that their strategies could be translated into other types of businesses.
During the course, attendees learned how to adapt time-tested Disney business insights to assess and improve their organization, differentiate their service to become a provider of choice, design quality service standards to create a consistent service experience, use tools to gauge the needs, wants, stereotypes and emotions of customers at an individual level, understand the processes necessary to develop a culture that consistently delivers exceptional service and recover effectively from a service failure and turn it into an opportunity to strengthen customer relationships.
Picture 1 (l to r): Peter Crowley, President of the Princeton Regional Chamber and Richard Freeman, President & CEO of RWJ Hamilton at the “Disney’s Approach to Customer Service” course at the RWJ Fitness & Wellness Center on June 2.
Picture 2: – On Tuesday, June 2, Robert Wood Johnson University Hospital (RWJ) Hamilton and the Princeton Regional Chamber of Commerce combined to host “Disney’s Approach to Quality Service” a full-day customer service course presented by the Disney Institute.

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